We’ve all seen good companies suffer by neglecting to invest in optimized websites. What these companies don’t realize is that with a few meta data tweaks and some off-page promotion, they could see results far beyond anything they’ve experienced before, and these simple adjustments would cost hundreds, not thousands.

Meanwhile, some companies still spend big bucks on full-page or half-page ads in trade publications. These media still have their place among industry insiders, but a strong web presence can do much more at a fraction of the cost.

Our colleagues in the Green Business and Clean Tech world are constantly assaulted by advertising account executives pushing standalone print ads or print/online advertising platforms, sometimes with enticements of free editorial or advertorials. These platforms may work to some extent, but there’s no way to be sure. They are not measurable the way that websites and online marketing are, with analytics that let you track your site activity down to the minutest detail.

At Incite Valdé, we know how these media companies work. As our About Us page mentions, we’re former publishers and ad agency executives. We’ve worked with, and in some cases for, publishers in the U.K., Canada, and the U.S., and we know the Clean Tech and niche-market industries inside and out. With our experience in the field, we help companies that are stuck in the advertising past to transition into the New Media age.

Our goal as media consultants is to assist our clients with making advertising decisions and, in some cases, to prevent them from throwing away their advertising dollars at the Santa Claus Times.