Local Search & Google Maps

Local customers are looking online. Will they find you?

The internet has been successful at connecting global users, but there is a growing trend in "hyperlocal" web activity – the use of the web for people to find local businesses or information. Google has responded to this trend with the Google Local Business Center, which allows local businesses to add themselves to maps and appear high in search results of local keywords. As the mobile web grows, the local trend will become even more important. Unfortunately, many local businesses are ignoring the local potential under the assumption that global clients use the web while local clients use the phone book. That may have been true a few years ago, but it's not true anymore. There are two big trends in search right now:

Local search success

There are some similarities between how you optimize your site for global search and how you optimize your site for local search. But there are some differences too. We've studied these closely and understand what businesses have to do in order to appear high on organic search results for local keywords. The work we do here includes search engine optimization techniques with a local twist.

Google Maps

Google Maps are playing an increasingly important part of organic local search results. While global clients might not care where you are located, local clients do care and Google is rising to the occasion by providing maps that clearly mark where local businesses are situated. Is yours marked?

We can help

We'll bring to bear the latest study and techniques to help your local business market itself effective to local customers using local web techniques. We'll combine our thought leadership on local search engine optimization and Google Maps success in order to make it more likely for you to appear at the top of search results when local clients search for your product or service.